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European Cinema Professionals Displays High Interest for S-3D at 3D Film Mart

Film Mart, All Lights Film Magazine, ALFM, 3D Film Mart
European cinema professionals demonstrated a very high interest for S-3D at the second edition of 3D Film Mart. More than 100 people attended the Market, nearly double the numbers anticipated Producers, researchers, distributors, and investors from all over the world met there in order to do business in 3D. During the Market, 20 projects were pitched in which three of them were nominated.

The pitched projects includes ‘Leonardo da Vinci’ from Camera Lucida production (France), Richard the Stork from Memari and Knudsen & Streuber Medienmanufaktur (Norway/Germany) and Calcio Storico from Cow Prod (France). ‘Leonardo da Vinci’ discusses about an extraordinary immersion in the incredible world of the most creative mind in human history: engineer, scientist and artist, Leonardo da Vinci. This is a 3-dimensional discovery about Da Vinci on a giant screen, from sketches of his inventions to his paintings which are universally considered as masterpieces in the history of art.

Richard the Stork’ tells the story of Richard, an orphaned sparrow raised by storks, proudly believes he is a stork too. When it’s time to migrate to Africa, his true identity is revealed. The storks must leave without him, knowing he would not survive the long, dangerous light. Deeply hurt, Richard decides to follow them, determined to prove what a great stork he is! He finds a companion in Olga, an eccentric owl with a heart of gold, and Kiki, an acrophobic, Disco-loving parakeet. These three misfits flock together and find their own way through Europe, hitchhiking and travelling by bus, train and boat. With every hop of the turbulent journey to Africa, Richard gradually discovers the advantages of being a sparrow and learns to embrace both sides of his identity.

Calcio Storico from Cow Prod’ (France) is all about the four historical suburbs of Florence, Italy, about what they like to call “the origins of football”: 27 players on each side, and virtually no restrictions on how to stop an opponent. The sand, the crowd and the blood, in the heart of Italy, smell like the spirit of ancient gladiators. In the fight, social barriers explode. High society aristocrats and ex-convicts become more than friends. Players share with us the importance of the brotherhood, their passion for their city, the pride of their suburb. Blood, tears and honour are what make the universe of Calcio Storico so unique and fascinating.

Currently, a household’s 3D expenditure represents 2.5% of the entire media budget (cinema, TV, DVD, etc). By far, Cinema represents the biggest part of this expenditure. However, households are buying more and more screens likely to distribute 3D, and the figures for the two following years confirm this tendency.

 

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